“No More Choices, Please!”

I originally published this blog post on May 1, 2013,  Black, White and Gray, a blog hosted by Patheos.  Click here to read the full post.

Barry Schwartz

Barry Schwartz

“Have you ever felt overwhelmed at the number of choices to buy a salad dressing at the grocery store? Have you ever failed to choose a health care or retirement option just because, well, there were so many options that you couldn’t pick one? Have you ever searched and searched for the perfect pair of shoes, the best dress for a special event, or a new car, and then made a choice but still felt like maybe you could have found something even better?

If you answered “yes’ to any of these questions, then you are suffering from what Swarthmore psychology professor Barry Schwartz calls “The Paradox of Choice.” As he recounts in this TED lecture, Schwartz suffered so much agony when buying a pair of jeans that he decided to write a whole book explaining how Americans mistakenly think that more choices means more freedom and that more freedom means more well-being…”

Click here to read the full post.

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